Having a thriving business is the goal of any owner and marketing is crucial to achieve all of your business goals. How do you know where to start with marketing, though? There are too many options out there to choose from, and it’s overwhelming to get started. At Art Unlimited, we believe you should be able to thrive in the fastpaced and always changing world of marketing, which is why we’re hosting the Raise the Range marketing conference on October 8 at the Eveleth Auditorium, along with the Bois Forte Band of Chippewa and the Laurentian Chamber of Commerce.
Marketing isn’t just sending out postcards in the hopes of driving up sales. Marketing is meant to inform customers about the products and services you’re offering. It helps keep your business’s presence known and garner long-lasting relationships with your customers.
Possibly the biggest advantage of marketing your business is to help even the playing field against larger businesses. Your business could even have a leg up against big corporations because you can actually build meaningful and longlasting relationships with your customers. Let’s face it: everyone would rather have a closer-knit working relationship with a local business who actually cares about them over a big, faceless corporation who just sees them as dollar signs. With marketing, you can give your customers exactly what they want.
Being able to communicate your message through multiple channels is imperative to engage your customers. Even after you’ve closed down for the day, you’re able to keep them engaged through your social media channels. Building your brand and solidifying it through marketing will help more customers find and engage with you.
At the end of the day, marketing will help grow your business and sell your products or services. Even if your business is doing great without expanding your marketing, it’s still important for you to know as much as you can about it. Staying in the loop and up to date will ensure your business keeps floating through the choppy waters of the marketing industry.
What does Raise the Range have to offer? We’ll help you broaden your marketing horizons and demystify what marketing means for your business. You’ll learn about marketing scheduling, user experience, tips and tricks for your website, Google my Business tips and tricks, search engine optimization, social media overview, and more.
If you’re interested in learning more about Raise the Range and taking the next step to strengthening your business, visit www.raisetherange.com.
Kraig Gander lives in Soldier’s Grove, Wisconsin. He works remotely for Art Unlimited, a digital marketing services firm based in Angora.