BRAINERD – Cuyuna Regional Medical Center’s “When things go south, you don’t have to” marketing campaign that appeared throughout the Brainerd Lakes this past summer won the Minnesota Health Strategy and Communications Network’s “Best in Advertising Campaign” Honorable Mention Award April 20 at an Award of Excellence competition in Minneapolis.
Zachary Asbach has been a member of Cuyuna Regional Medical Center’s marketing department the past five years. He is responsible for enhancing CRMC’s brand through the creative production of a wide range of projects including advertising, newsletters, brochures, flyers, signage, presentations, and premiums. He designs internal and external materials and manages CRMC’s website.
Asbach moved to Crosby from Virginia where he had worked as a senior graphic designer at Hometown Focus, a weekly community newspaper and website that also offers branding and marketing services for businesses. Asbach holds a graphic design and print communications diploma from Mesabi Range College in Eveleth. He is the son of Hometown Focus co-founder/ owner Jeff Asbach.
The Minnesota Health Strategy and Communications Network is a professional membership organization that provides networking and educational opportunities designed to improve the professional skills of those in health care strategic planning, marketing, public relations and communications.
The award program recognizes excellence in health care marketing, communications, web-based strategies and public relations. The competition was open to all public relations and marketing professionals employed by health care providers, health plans and other health-related businesses and nonprofit organizations in Minnesota, as well as to agencies and independent professionals that serve eligible organizations.