Business Bits
By Jennifer Pontinen
HTF Contributor
Marketing effectively means you must know everything you can about your ideal customer. Demographic information (age, gender, location, income level, social class and occupation, education) can be easily found from a variety of sources. Psychographic traits (values, interests, hobbies, political and moral positions, shopping habits) are also useful to determine where advertising can be most effective.
Jennifer Pontinen is a Business Consultant with the UMD Small Business Development Center, at Mesabi Range College in Virginia, MN. Contact her at jpontinen@umdced.com.
