Business Bits
By Jennifer Pontinen
HTF Contributor
 The first step in developing a marketing plan is to identify your ideal customer.
• Who are they? (Men/ Women? Income? Education? Age?)
• Where do they live?
• How often do they buy?
• How much do they spend?
• Who could they buy from instead of you?
Jennifer Pontinen is a Business Consultant with the UMD Small Business Development Center, at Mesabi Range College in Virginia, MN. Contact her at jpontinen@umdced.com.
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Sat, 05/26/2012 - 6:00pm - 9:00pm
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